About the book - Business Cookery: Tried and tested recipes for business success
"The tastiest book on business this year!"
- How can treating customers like dinner party guests help launch new products?
- Which predator holds the secret to keeping food (and our ideas) fresh?
- And exactly what can tuna curry teach us about running a business?
tells the story of Jenny and Simon who set about transforming their respective businesses. One evening Jenny is crying into her Facebook account when [Click here to find out more
When Should I Cold Call?
Who actually likes having the phone slammed down on them? Extreme perhaps, but that’s what puts many people off picking up the phone to find out who might be interested in buying from them. The telephone isn’t the big scary monster that some people think it is if you know what you’re doing. There must be... [Read more of this article]
Choosing the Right Business Name
When you first start out in business, the name you choose for your company usually is not all that hard to determine. It’s easy, in fact, to launch your business simply using your own name. What happens, though, when your business expands? Many times operating under …
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How to appear confident and successful…even if you aren’t – yet!
[WisP level="not_logged_in"]Whether you are a entrepreneur that is just starting out or you are climbing the corporate ladder, it is critically important for you to appear to be the kind of successful person that you are aiming to be. You know the old expression that people should dress for the job they want rather than the job that they have? …
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Outsourcing to Freelancers
Time to get help with your growing business? Using freelancers or outsourcing is the way to go if you don’t want to employ staff. How should you go about bringing freelance support into your business?…
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