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What to put in your business plan

May 6, 2011 by  
Filed under Business Strategy

[WisP level=”not_logged_in”] Checklist for headings for your business plan:

Before you start writing your business plan, think about your audience. If you are writing your business plan for your own use, then make sure you include information that’s relevant for you. If you are preparing it for someone else to look at, e.g. your bank manager, find out exactly …


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[WisP level=”Business_Cookery_Resources”]
Checklist for headings for your business plan:

Before you start writing your business plan, think about your audience. If you are writing your business plan for your own use, then make sure you include information that’s relevant for you. If you are preparing it for someone else to look at, e.g. your bank manager, find out exactly what they will need to see in the plan. Some banks offer information and business templates so that you put the right information together for them.

Your business plan is a document showing details of how you are going to develop your coaching practice, the timescales involved, whether you will be working with anyone else, e.g. associates or freelancers, and how you will look after your finances.

Your plan should include:

  • An executive summary – this is an overview of the business you want to start and a summary of the key points covered in your plan. Remember that if you are looking for investment or a loan that the person reading your business plan may make a decision based on the executive summary alone.
  • A short description of your business – who you are, the services and products you will be providing and who will buy them.
  • Sales and Marketing strategy – why you think people will want and pay for your services and products, how you plan to let people know about your services and what you are going to do to promote yourself.
  • Personnel – your credentials and those of the people you plan to work with. Remember to include details of any associates or freelancers you will be working with (if you plan to do this).
  • Operations – how you are going to run your practice. This does not have to be lengthy, just include details of any processes and systems you will be using.
  • Financial forecasts – income and outgoings month by month for the first year, then forecasts for annual turnover and profit.

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